اللَّهُمَّ إِنِّي أَسْأَلُكَ خَيْرَهَا وَخَيْرَ أَهْلِهَا وَخَيْرَ مَا فِيهَا وَأَعُوذُ بِكَ مِنْ شَرِّهَا وَشَرِّ أَهْلِهَا وَشَرِّ مَا فِيهَا
O Allah, I ask You for its goodness, the goodness of its people, and the goodness of what it contains. And I seek refuge in You from its evil, the evil of its people, and the evil of what it contains.
Allahumma inni as'aluka khairaha wa khaira ahliha wa khaira ma fiha wa a'udhu bika min sharriha wa sharri ahliha wa sharri ma fiha
When to Read
This dua is perfect to recite at the very beginning of a new business venture. Say it as you are about to embark on a new project, sign the first contract, or even on the morning you plan to officially launch. It's about seeking Allah's blessings and protection before you truly dive in.
How to Read
Recite this dua with sincerity and a clear intention, focusing on the success and well-being of your business. Raise your hands slightly as you make dua, facing the Qiblah if possible. It's best to say it after offering your obligatory prayers, but it can be recited at any appropriate time when you feel the need to seek Allah's assistance and safeguard your new endeavor.
Virtues & Benefits
This comprehensive dua asks Allah for the best of everything associated with the new venture – its inherent potential, the people involved (partners, employees, clients), and everything within it. Simultaneously, it seeks protection from any hidden or apparent harm. By seeking the 'khair' (goodness) and 'barakah' (blessings), you are aligning your intentions with Allah's will, which is the foundation of any truly successful and fulfilling endeavor. This practice embodies Tawakkul (reliance on Allah) after taking all necessary practical steps.
Source & Authentication
The Prophet Muhammad (peace be upon him) taught us this dua for entering a new place or starting a new venture. While the narration by Abu Dawud specifically mentions entering a town or village, its meaning is comprehensive and applicable to any new beginning, including a business venture. The core principle is seeking the best and seeking refuge from the worst of whatever is being entered into.